Innovation in the Trade Sector is Crucial
On Monday, April 27, 2026, in Marrakech, Minister of Industry and Trade, Ryad Mezzour, urged traders to develop innovative solutions that can keep pace with the rapid transformations occurring in the trade sector, particularly regarding digitalization and the evolution of distribution networks. In his speech at the opening of the National Trade Forum, held under the patronage of His Majesty King Mohammed VI, the minister emphasized the critical role that small traders and local merchants play within the economic and social fabric of the country, particularly in ensuring proximity to citizens and providing essential services.
Facing Digitalization Challenges and Electronic Payment Costs
Discussing the challenges of digital transformation, Mezzour noted that while innovative solutions tailored to the needs of Moroccan traders have been developed, the adoption of electronic payment systems remains below the desired level. This is despite the willingness of traders to engage in this digital transition. He attributed these challenges to the narrow profit margins for small traders, particularly in essential goods, which range from 4% to 6%, while the costs associated with electronic payment systems can consume significant portions of their profits, sometimes as much as 50% to 75%.
To address these issues, the minister mentioned collaboration with partners, including Barid Bank, to reduce costs and develop practical solutions, especially for daily services such as mobile phone top-ups, with the aim of promoting the use of digital payment methods.
In terms of market infrastructure, Mezzour revealed that Morocco has approximately 1,200 markets, and currently, 289 markets are undergoing rehabilitation, particularly in rural areas, as an initial step towards nationwide implementation of this initiative.
Moreover, Mohamed Amin Souissi, Director of Digital Transformation and Skills Development at the Ministry of Interior, highlighted that the development of the commercial sector aligns with royal directives aimed at enhancing economic growth and improving the business environment. He explained that the diversity of commercial and artisanal activities presents organizational challenges, prompting the creation of a model guide for unregulated activities. This guide will classify activities according to their regulatory requirements, whether they need a declaration, a declaration with specifications, or prior licensing, within a participatory and experimental approach that includes various sectors such as cafes.
The "Morocco Trade 2030" forum, organized in partnership between the Ministry of Industry and Trade, the University of Chambers of Commerce, and professional associations, serves as a national platform to explore the transformations in the trade sector, anticipate its development prospects, and enhance dialogue among various economic and institutional stakeholders.
As reported by mcg24.com.
