Surge in Tourism: Morocco's Rising Popularity
As of the end of June 2026, Morocco has impressively welcomed approximately 9.4 million tourists, reflecting a significant annual growth of 6%. This remarkable influx of visitors has been reported by the Direction des études et des prévisions financières (DEPF), highlighting the country’s increasing appeal as a prime travel destination. The data indicates a positive trend in tourism, driven largely by an uptick in arrivals from key markets. Notably, there has been a 9% increase in visitors from France, a 14% rise from Germany, and a 32% surge from Poland. These figures underscore Morocco's growing stature in the global tourism landscape, attracting travelers from diverse regions including Belgium, the Netherlands, Italy, the UK, and the US.
Strong Economic Indicators in the Tourism Sector
The tourism sector has commenced the year with a robust performance, showcasing an added value growth of 8.1% in the first quarter of 2026, following an impressive 8.7% growth the previous year. This upward trajectory is expected to continue, bolstered by positive forecasts regarding tourist activity in the forthcoming months. Additionally, the number of overnight stays in classified accommodation has risen by 9% by the end of May, following a notable 12.4% increase during the same period last year. The most popular destinations within Morocco have also experienced considerable growth; Marrakech saw a 10% increase, while Agadir and Casablanca enjoyed rises of 13% and 12% respectively. Other cities such as Ouarzazate, Rabat, and Essaouira also contributed to this growth with significant increases in visitor numbers.
In terms of financial performance, travel receipts have reached an impressive 53.8 billion dirhams, marking a 14.6% improvement compared to the previous year. This robust economic performance reflects not only the resilience of Morocco’s tourism industry but also its potential for future growth as it continues to attract a global audience.
As reported by lesiteinfo.com.
