Fortune Maroc's Strategic Expansion in Bouskoura
On April 17, 2026, Fortune Maroc officially inaugurated the expansion of its Bouskoura manufacturing facility, an event that saw notable attendance from key figures, including Ryad Mezzour, the Minister of Industry and Commerce, and Jumana Ghunaimat, the Ambassador of Jordan to Morocco. This significant development is part of a larger initiative aimed at enhancing the company's production capacity, facilitated by an investment of 220 million dirhams. The newly installed production lines will focus on biscuits, chocolate, and confectionery, reflecting Fortune Maroc's commitment to growth and innovation in the food industry.
Job Creation and Future Plans
The expansion is not just about increasing production; it is also set to create over 300 direct jobs, bringing the total workforce of Fortune Maroc to more than 600 employees by the end of 2025. This job creation is essential in a time when economic stability and employment opportunities are crucial for local communities. In addition to this expansion, the company has announced a second project that involves a further investment of 65 million dirhams aimed at establishing new production lines for biscuits, wafers, and chocolate, which is expected to generate an additional 150 direct jobs. Founded in 2012 with Jordanian capital, Fortune Maroc operates in the snack food sector, focusing on biscuits, chocolates, and confectionery products. The company's strategic plan is to bolster its industrial capacity while expanding its reach both nationally and internationally, ensuring that it remains competitive in the ever-evolving market.
As reported by yabiladi.com.