Elite Agro's Seventh Farm Inaugurated in Morocco
Elite Agro Holding, through its subsidiary Elite Harvest Maroc, has officially launched its seventh farm in Morocco, which signifies a pivotal moment in the company's global expansion strategy and demonstrates its long-term commitment to one of the most significant agricultural markets in its portfolio. This noteworthy event was graced by the presence of Dr. Obaid Saif Al Zaabi, Chairman of the Arab Authority for Agricultural Investment and Development, alongside various local officials, partners, stakeholders, and members of the community, all of whom gathered to celebrate this milestone.
Located in Kenitra, the new farm spans an impressive area of 200 hectares and is primarily focused on the production of high-quality blueberries and raspberries. It is equipped with cutting-edge irrigation systems and employs modern agricultural technologies to ensure efficient, sustainable, and top-tier farming practices. This strategic investment is not only designed to enhance production capabilities but also to align with the growing global demand for fresh produce.
Strategic Growth in the Berry Sector
According to Hassan Halawy, the Group CEO of Elite Agro Holding, the inauguration of this farm is a significant advancement in the organization’s ambition to establish itself as the foremost berry producer in the Arab region and as a competitive force in international markets. Halawy emphasized that Morocco serves as the cornerstone of their berry production efforts and that the company is poised to expand its operations further with a robust pipeline of upcoming projects. He noted, "The berry sector is one of the fastest-growing segments in the global fresh produce industry, and Elite Agro is strategically positioned to emerge as a trusted global brand in this domain, building on the successes we have achieved in the UAE and extending our reach to international markets."
This inauguration underscores Elite Agro Holding's unwavering confidence in Morocco as a vital agricultural growth market and a strategic hub for its production activities. The company's commitment extends beyond mere business interests, as it actively supports sustainable agriculture, rural development, job creation, and the enhancement of Moroccan agricultural exports in the global arena. To date, Elite Agro Holding’s investments in Morocco have surpassed AED500 million, establishing the Group as one of the leading foreign direct investors in the country's agricultural sector. These investments have facilitated the creation of over 8,000 jobs, reinforcing the Group’s commitment to fostering sustainable agricultural development that yields long-lasting economic and social benefits for local communities.
Through Elite Harvest Maroc, the Group manages several strategically located production sites across key agricultural regions, including Kenitra, Sidi Yahya, Fes, Beni Mellal, Sefrou, Marrakech, and Benslimane. These sites are dedicated to cultivating a diverse array of high-quality crops such as blueberries, raspberries, pomegranates, pears, apples, peaches, nectarines, grapes, cherries, citrus fruits, persimmons, and plums, effectively catering to both domestic and international markets. Moreover, the operations of Elite Harvest Maroc are backed by internationally recognized certifications, including GLOBALG.A.P., GRASP, Tesco Nurture, SPRING, Field to Fork, and SMETA, which affirm the company’s dedication to quality, food safety, sustainability, environmental stewardship, and responsible agricultural practices.
As reported by tradingview.com.
