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Scottish Influencer Disappears in Morocco: Family's Urgent Plea for Information

PUBLISHED April 28, 2026
Scottish Influencer Disappears in Morocco: Family's Urgent Plea for Information

Concern Grows for Missing Scottish Influencer

A Scottish family is in a state of distress after 31-year-old Rachel Kerr went missing during her trip to Agadir, a popular tourist destination in Morocco. Rachel, a travel influencer hailing from Dunblane, was last heard from after she checked out of her hotel, the Caribbean Village Agadir, on April 25. Her disappearance has sparked widespread concern, as family members have been unable to contact her since that date.

Known for her engaging travel content and collaborations with various brands, Rachel was in Morocco on a work-related trip. The alarming situation unfolded when her phone was reported switched off shortly after her hotel checkout, leading her family to fear for her safety. Claire Hill, Rachel's cousin, has made a heartfelt public appeal to anyone who may have had contact with Rachel recently, urging them to come forward with any information that could assist in the search efforts. "Please, any information, no matter how small, is helpful," she implored, emphasizing the family's deep concern for Rachel's well-being.

Rachel's Background and Recent Activities

Rachel Kerr is an accomplished entrepreneur with a significant online following, where she shares her travel experiences. Her influence extends beyond social media, as she is also recognized for her modeling work, public speaking engagements, and contributions as a published author. Before her disappearance, she had been actively posting updates from her travels in Morocco, with her last Instagram activity recorded on April 13. This sudden lapse in communication has raised alarms, and her family is desperately seeking any leads that could shed light on her whereabouts. Rachel had plans to return to Agadir later this year, making her sudden disappearance even more perplexing to those who know her.

Anyone with information regarding Rachel's disappearance is encouraged to reach out to the authorities or her family. The hope remains that with enough attention and support, Rachel will be found safe and sound.

As reported by uk.news.yahoo.com.

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