Internet Consumption Patterns and Financial Performance of Morocco's Telecom
The phrase "1 GB is consumed in less than a day!" has become a common exclamation among mobile internet users of Maroc Telecom. Many customers have noted that their internet consumption habits have not changed; what used to last them several days has now dwindled to just hours, leaving them frustrated with what they perceive as rapid depletion of their data.
This situation arises as Maroc Telecom reports a positive return to profitability, showcasing significant improvements in its financial indicators. In its recent financial statement covering the first quarter of 2026, the company revealed a remarkable increase in its overall revenue figures, with consolidated revenues climbing by 5% to reach 9.327 billion dirhams. This growth is largely attributed to the stabilization of operations in Morocco, which had suffered a decline in the same quarter of the previous year.
By the end of March 2026, the revenue generated in Morocco improved to 4.581 billion dirhams, benefiting significantly from the growth in mobile data revenues, as highlighted by the company in its financial disclosure. While some analysts attribute the swift consumption of mobile internet to the introduction of 5G technology, a substantial number of consumers assert that even those on 4G networks are experiencing similar data usage challenges.
Moreover, Maroc Telecom has also seen growth in fixed data services, primarily due to the expansion of fiber-optic networks to homes (FTTH), which has compensated for declines in voice and ADSL service revenues. However, the company continues to grapple with a significant loss of its customer base; the number of mobile subscribers decreased by 3.7%, bringing the total down to 18.1 million by the end of March 2026, of which 11.2 million are internet users.
In another positive development, the company has improved its profit margins, with earnings before interest, taxes, depreciation, and amortization (EBITDA) rising by 6.1% to 4.66 billion dirhams. This growth is attributed to a 2% increase in EBITDA from Moroccan operations to 2.46 billion dirhams and a robust 11.2% growth in its African subsidiaries, reaching 2.199 billion dirhams. The group's net debt also saw a decline of 10.2%, reducing to 18.779 billion dirhams, significantly aided by a 39.9% drop in domestic debt to 7.091 billion dirhams.
Looking ahead, the group anticipates a modest revenue growth of 1.1%, projecting a total revenue of 37.07 billion dirhams for the year 2026.
As reported by madar21.com.
