Marrakech is gearing up to host the 26th edition of the "Caftan Week" from May 7 to May 10, 2026, under the theme "Breath of the Atlas." This event is positioned as a bridge connecting the authenticity of Moroccan heritage with the challenges of modernization. However, a rising debate questions the true value of this event and highlights the "black holes" in its financial management and institutional communication.
While the new slogan celebrates the Atlas Mountains, observers note that the reality is far removed from the concerns of artisans and traditional craftsmen who embody the true essence of the caftan. This event, overseen by a close associate of the government, benefits from substantial funding through partnerships with major public institutions. This abundance of "public funds" raises urgent questions about the lack of transparent reports detailing the allocation of these budgets, especially given that the organizing entity is a magazine run by a for-profit company. Furthermore, there are concerns about the actual impact on the social economy and the preservation of traditional craftsmanship from fading away.
As part of our commitment to enlightening public opinion, the editorial team at "Telegraphe.ma" has attempted to open channels of communication with the event's director since last year to address the concerns of interested parties regarding the criteria for public support, resource management, and other inquiries about invitations. However, the response has been perplexing and contrary to professional norms; the site's phone number was "blocked" as soon as questions were raised. This behavior has persisted, confirming that we are not facing a mere misunderstanding, but rather a systematic "exclusionary" policy that disregards the right to access information and reinforces a deliberate "wall of silence" surrounding the behind-the-scenes of this event, which is managed with a "private estate" mentality.
The transformation of the Moroccan caftan into a mere "fashion show" for elites and influencers, away from the scrutiny of independent journalism, drains the event of its national significance. The complete silence regarding the expenditure of public funds and the evasion of media accountability through ongoing "blocking" techniques since last year foster the impression that "Caftan Week" has become a platform for polishing specific images under the guise of "cultural radiance," while the authentic caftan and the simple "master" are reduced to mere "decorations" serving agendas unrelated to Moroccan identity.
As reported by telegraphe.ma.
