Eurostars Hotel Company Accelerates Growth in Morocco

Eurostars Hotel Company is making significant strides in expanding its presence in Morocco by inaugurating its third hotel in Casablanca, aptly named Eurostars Californie. This four-star establishment features 58 well-appointed rooms and is situated in the heart of the Californie neighborhood, an area renowned for its luxurious villas and riads, and is conveniently close to the city’s historic center. The strategic choice of Casablanca reflects the company’s commitment to enhancing its footprint in North Africa, which has been a focal point of their international growth strategy.

In less than two years, Eurostars has successfully launched three new four-star hotels in Casablanca, collectively adding a total of 251 rooms to its portfolio. The Eurostars Casa Anfa, which opened its doors in November 2024, offers 125 rooms and is located in the Beausejour district—a vibrant urban center that blends upscale residences with green spaces and office facilities. Additionally, the Exe Casablanca, featuring 68 rooms, commenced operations in May 2025 and is just a stone's throw away from the picturesque waterfront.

Strategic Expansion and Culinary Offerings

The openings in Casablanca represent a pivotal moment in Eurostars’ international expansion strategy, with North Africa being prioritized alongside Western Europe, the United States, and Latin America. According to Amancio López, president of Grupo Hotusa, the hotels in Morocco exemplify the company’s ambition to grow by providing high-quality accommodations in strategically significant urban destinations. With Morocco being a rising tourist hub in North Africa, attracting 19.8 million visitors in 2025, Eurostars is well-positioned to capitalize on this burgeoning market.

Moreover, Eurostars Californie offers a culinary experience that beautifully fuses Mediterranean cuisine with traditional Moroccan flavors, enhancing its appeal to both local and international guests. The addition of this hotel not only amplifies Eurostars’ offerings in Morocco but also underscores the brand's dedication to delivering exceptional hospitality experiences in key locations.

As reported by hosteltur.com.