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Concerns Grow for Missing British Influencer Rachel Kerr in Morocco

PUBLISHED April 29, 2026
Concerns Grow for Missing British Influencer Rachel Kerr in Morocco

Rachel Kerr's Mysterious Disappearance in Agadir

Rachel Kerr, a 31-year-old British travel influencer, has gone missing during her trip to Morocco, with her last known whereabouts being the SMART Nightclub in Agadir, a location that has garnered a troubling reputation for drink spiking. Kerr was last seen leaving the nightclub around 5 a.m. last Saturday, and since that time, her family has been unable to reach her as her mobile phone has remained switched off. Relatives are increasingly worried about her safety and have launched a public appeal for information regarding her current situation or possible contacts she may have made while in Morocco.

Prior to her disappearance, Kerr, who hails from Dunblane, checked out of the Caribbean Village hotel after reportedly exhausting her funds. A cousin of hers, Claire Hill, expressed deep concern for Rachel's welfare through social media, urging anyone with information to come forward. Scottish police have been notified, and family members are en route to Agadir to assist in the search efforts.

A Troubling Context

Friends of Rachel have shared insights into her recent state of mind, indicating that she had initially planned to return to Scotland two weeks earlier but chose to extend her stay in Agadir due to feeling overwhelmed mentally. On the last day she was seen, she had checked out of her hotel after running out of money and was believed to have gone to the SMART nightclub, which is located less than a mile from where she was staying.

Witnesses who have frequented the nightclub have raised alarms about its safety, with one tourist describing it as a place notorious for drink spiking, cautioning that it may not be suitable for young visitors. Until her alarming disappearance, Rachel was known for sharing travel content on social media, promoting guided tours, and even dabbling in modeling. Her last Instagram post, made two weeks prior to her disappearance, expressed her delight in exploring new places and meeting new people.

A spokesperson for the Foreign Office has confirmed that they are providing support to the family of the missing British woman. The growing concern surrounding Rachel Kerr's disappearance highlights the need for vigilance and safety while traveling.

As reported by mirror.co.uk.

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