Introducing a New Luxury Retreat in the Heart of Morocco
Virgin Limited Edition, the exclusive collection of retreats under the Virgin Group umbrella, is set to unveil a new luxury hotel in close proximity to Marrakech, Morocco. This highly anticipated establishment is scheduled to open its doors in the first quarter of 2027, promising an extraordinary experience steeped in Moroccan culture and design. Nestled within a sprawling 25-acre private agricultural estate, the hotel is currently under construction, with plans for 37 opulent suites that draw inspiration from traditional Moroccan craftsmanship and Berber heritage. In addition to the hotel, Virgin has announced the development of a residential component, enhancing the estate's allure.
With bookings anticipated to commence in September, guests will have the opportunity to reserve one of the hotel's initial 22 suites, while the remaining 15 suites are expected to debut by the first quarter of 2028. The estate's strategic location, just a 25-minute drive from central Marrakech and an hour from Virgin Limited Edition's other Moroccan gem, Kasbah Tamadot—situated in the picturesque foothills of the Atlas Mountains—ensures easy access to the vibrant culture and stunning landscapes of the region.
A Sustainable Haven with Wellness and Recreation
One of the standout features of this new luxury hotel is its commitment to sustainability. The estate will host its own farm, providing fresh produce such as citrus fruits, olives, and various vegetables directly to the hotel's restaurants, ensuring guests experience the best of local flavors. Additionally, a dedicated Moroccan wellness facility will be established, complete with a traditional hammam and a swimming pool, offering guests a serene escape to rejuvenate their mind and body.
The hotel is designed to be a hub of activity, featuring a diverse array of sports and recreational options including tennis, padel, horse riding, and yoga. Guests can also look forward to an engaging program of curated cultural experiences, allowing them to immerse themselves in the rich heritage of Morocco. As Virgin Limited Edition continues to expand its footprint in the luxury hospitality sector, this new hotel is poised to become a sought-after destination for travelers seeking both relaxation and adventure in an enchanting setting.
As reported by travelweekly.com.
