Bois & Co: Leading the Custom Wood Industry in Morocco
Founded in 2012 and operating as a subsidiary of AFRICORP Industry, Bois & Co has established itself as a significant player in the custom wood carpentry sector in Morocco. Under the leadership of Maha Hmeid, the company has expanded its industrial capabilities and product offerings to meet the diverse needs of various sectors. Bois & Co specializes in a wide array of wooden products, including doors, kitchens, wardrobes, and wall coverings, allowing it to cater to projects in real estate, hospitality, education, and healthcare. This versatility illustrates the company’s ability to meet varied specifications while maintaining a strong commitment to quality and operational excellence.
Significant Growth and Future Ambitions
In the last three years, Bois & Co has experienced remarkable growth, as highlighted by Maha Hmeid. The company has significantly scaled its production capacity and diversified its offerings to accommodate a broader range of clients, from high-end to more economical options. The production facility spans an impressive 14,500 square meters and employs over 300 staff, with the capability to produce more than 1,000 door blocks, 200 wardrobe blocks, and 800 kitchen units daily. This robust infrastructure is complemented by state-of-the-art machinery designed to enhance speed, precision, and flexibility, enabling the company to handle large volumes without compromising quality. Furthermore, Bois & Co works with over 500 different types of wood, offering a variety of finishes to satisfy customer preferences.
Looking forward, Bois & Co aims to focus on four key areas of development over the next three years. First, it seeks to master the value chain, emphasizing operational excellence and enhancing work tools and capacities. Second, the company is committed to investing in its workforce through training and recruitment initiatives to elevate employee skills. Third, Bois & Co plans to specialize and diversify its product offerings to cover multiple market segments, adopting a tiered approach of "good, better, best". Lastly, the company emphasizes governance based on transparency, collaboration, and self-demand, which are integral to its operational framework. As Morocco gears up for major international events by 2030, Bois & Co is poised to strengthen its market position and enhance its capacity to undertake increasingly complex projects, both domestically and abroad.
As reported by industries.ma.
